Want your business to make more money? Selling online on Zalando is a great lead for a clothing brand. In this article, you will learn what cooperation with Zalando looks like for sellers and how to start it. Read it and start selling more!
Zalando is a hugely popular e-commerce platform. Its reach already covers over 51 million users in 25 European countries. It's no wonder that many clothing companies would like to take advantage of the opportunities offered by Zalando. For many For businesses, cooperation with Zalando is an opportunity to acquire new customers, enter foreign markets and scale their business more easily. From experience we can say that this is true. Selling clothes on Zalando is indeed a great step in the development of a clothing brand. But what do you need to do to start selling on Zalando?
Zalando offers three options for cooperation within the partner programs:
This is Zalando's program for clothing companies that have brick-and-mortar stores. It allows you to significantly increase inventory turnover in the store, thereby increasing earnings by up to 60%. Orders are packed and shipped directly from your store. Zalando provides you with a simple tool for managing orders and printing shipping documents. To start selling on Zalando in the Connected Retail program, you only need to have at least one point of sale. You don't have to have an online store. That's not the only condition to meet. You also have to:
This is a form of cooperation that does not require running a brick-and-mortar store. As part of the Zalando Partner Program, the seller can display their products on the e-commerce platform. Zalando, on the other hand, takes over the issues related to payment for orders and customer service. As part of the cooperation with Zalando, the seller also gains access to marketing and analytical tools (Zalando Marketing Services).
In this program, you deliver the goods and Zalando takes care of their sale and all logistics. More specifically, the company buys clothes from you and sells them to customers on an e-commerce platform. Zalando takes care of all formalities related to ordering, payments, logistics and customer service. You can enjoy the profit and growing recognition of your brand. You also decide on how many of the 25 foreign markets Zalando should sell your clothes.
Seller registration on Zalando starts with sending an email. Of course you can send it yourself, but from our experience we know that You will likely wait at least a few weeks for a response. It is not known whether the answer will be positive, and as they say: time is money. If you want to quickly start selling on Zalando as a partner, it is worth using an intermediary. In the case of the Zalando Partner Program, it is a necessity.
At Huluki Trade we have our ways to get your brand on Zalando in a matter of hours. With us, you will start selling clothes abroad from the first day of cooperation
Of course, your journey as a seller on Zalando does not end here. Since we have been operating on this e-commerce platform for years, we know that there are still a few details that are worth taking care of so that sales flow like water.
Remember that Zalando is more than just an e-commerce platform. The company meets the needs of clothing brand owners by offering them access to dedicated marketing tools. It is worth using them because they facilitate sales and reach new customers. Thanks to them, you can:
The customer searches, algorithms find - this is how it works on e-commerce platforms. Although it is worth it for the product description to properly stimulate the buyer's imagination, it must above all be understandable to the machine. The more detailed the description, full of appropriate keywords, the greater the chance that your product will be found by the algorithm and will land before the customer's eyes.
Why is it worth cooperating with Zalando? First of all, because it is an extremely popular e-commerce platform. It also works on a mobile app, so shopping there is quick and convenient.
Selling online on Zalando is like a gateway to being exposed to a wider audience and the beginning of the international expansion of your clothing brand. In addition, on Zalando there is a greater chance that your product will appear before the customer's eyes than in the case of an online store on your own domain. Additionally cooperation with Zalando increases the reputation of your company clothing and increases customer trust. All this translates into increased revenues.
Numerous integrations and solutions not only make it easier to sell clothes on Zalando. They also help optimize costs. We have already led many Polish clothing companies through this gate, helping them increase sales at home and reach new customers abroad.
Contact us and together:
and you will start selling on Zalando on the first day of our cooperation.
Huluki Spółka Z O.O.
NIP: 7262653184
St. Skrzywana 9A, 93-588 Łódź
01.10.2024 
