Selling Abroad – 5 Sales Platforms You Need to Know

Do you have a clothing company and want to start selling clothes online? It is best to choose well-known online stores. Thanks to them, you will increase your customer base and reach foreign markets. Learn about the most popular e-commerce platforms for clothing companies.

It has long been known how great the potential of online sales is. The proof of this is the extraordinary (and still growing) popularity of e-commerce platforms. The largest ones serve millions of customers around the world and record increasing revenues year by year. The variety of e-commerce platforms can be overwhelming, especially if you're just starting to think about selling online. We know that deciding which direction to take with your business can be very difficult.

That's why we decided to briefly describe the top sales platforms for clothing export and more. If after reading you decide that you want to start cooperation with one of the online stores – write to us! Together we will develop a new market entry strategy for your brand and introduce it to the selected e-commerce platform within a few hours.

For now, we invite you to read.

Zalando

Number of customers: Over 51 million active customers.
Countries: Zalando operates in 25 European countries, including Poland, Germany, France, Great Britain and Italy.
Number of products: It offers over 5,000 brands and approximately 700,000 products.

Fashion and casual wear are the main domain of this platform, although Zalando also offers a wide range of accessories and footwear. On this e-commerce platform you can find a wide selection premium and luxury brands, such as Gucci, Burberry, Chloé, Balenciaga, Versace, as well as top sports brands: Nike, Adidas, Puma, Whether Reebok. The platform straddles the line between casual fashion and luxury, attracting a diverse clientele. In 2022, the company achieved revenues of €10.3 billion.

Modivo

Number of customers: About 1.3 million active customers
Countries: It operates in 14 countries, mainly in Central and Eastern Europe, including Poland, the Czech Republic, Romania and Greece.
Number of products: It offers over 150,000 products and 500 brands in the fashion segment.

Modivo specializes in premium fashion and offers clothing and accessories from well-known and luxury brands. Among them Tommy Hilfiger, Michael Kors, Ralph Lauren, Hugo Boss, Guess, Whether Calvin Klein. In 2022, the Modivo group achieved revenues of PLN 800 million.

OTTO

Number of customers: The Otto Group serves around 10 million customers.
Countries: Operates mainly in Germany.
Number of products: It sells products from over 3,000 categories, including clothing, electronics, cosmetics and furniture.

Otto has a very wide range of products, from clothing, through electronics, to furniture and household appliances. However, it focuses more on clothing and home products. Otto offers mainly mid-range brands and everyday products. You will find more popular and affordable brands there, such as s.Oliver, Esprit, Whether Tom Tailor. In 2022, the Otto Group's revenues amounted to more than EUR 16 billion.

Currently, OTTO only allows companies registered in Germany to sell. So if you want to start selling on OTTO, you need to set up a business in Germany.

Tradeinn

Number of customers: over 20 million customers.
Countries: Global presence – shipping to 150 countries.
Number of products: It offers over 1.5 million products in the sports, clothing and technology categories.

Tradeinn specializes in selling clothing and sports equipment and outdoor. The platform offers a wide range of products from categories such as diving, running, cycling, fitness, water sports and tourism. It is distinguished by its offer addressed to people looking for professional sports equipment and technical clothing. Tradeinn offers products from well-known sports brands, including: The North Face, Solomon, Columbia. The company achieved over €400 million in revenue in 2022.

Factcool

Number of customers: Estimated several hundred thousand customers.
Countries: It sells in over 15 countries, mainly in Central and Eastern Europe, such as Slovakia, Czech Republic, Hungary and Poland.
Number of products: It offers over 1,000 brands and around 50,000 products, mainly in the fashion sector.

Factcool focuses on selling casual fashion from lesser-known brands. The offer includes clothes, accessories and footwear. The available products can be used to create both elegant work outfits and comfortable sets for everyday wear. Among the brands available on the Factcool platform are: Trendyol, OMBRE, Dewberry, Frogies Whether DeFacto.

Sales platforms – how to start cooperation?

As you can see, the stores listed are top sales platforms for export clothing, accessories and sports equipment. Starting cooperation with them is a huge opportunity for your clothing brand. At the same time, establishing relationships with them is not an easy thing. In fact, you could say that it is a long road strewn with thorns.
Some e-commerce platforms don't even have information about B2B cooperation on their website. You have to contact each of them personally by email, and then you will receive a registration form in response. These, in turn, have to be filled out in such a way that the brand is attractive to the given e-commerce platform. Remember that their owners also want to make profits and will choose partners who will provide them with them. Not to mention the requirements that must be met to fit the profile of a seller on international e-commerce platforms.

So, before you start writing emails to online clothing stores, find a good channel manager. Just like a stock exchange broker, so too Huluki Trade will introduce your company to the best sales platforms in Europe. This is a team of experienced specialists who know foreign markets and have access to e-commerce platforms. With Huluki Trade you won't have to wait for months for your application to be considered - you will start selling on the first day of cooperation.

Huluki Trade will not only help you start trading online abroad, but will also:

• advise on the best direction for international expansion for your company
• will advise you what formalities to complete
• will take care of logistics
• will introduce your products to the e-commerce platform every single one.

Additionally, Huluki Trade does not charge any start-up fees. It is settled on a commission basis, so the channel manager will only receive payment once you start earning on a given e-commerce platform.

Selling internationally can be easier. Trust the knowledge and experience of the experts at Huluki Trade and get started selling clothes online abroad on the best e-commerce platforms.